Top Ultracasual Games on iOS in the UK: Q1 2025 Performance

In the first quarter of 2025, the ultracasual gaming landscape on iOS in the United Kingdom showcased varying trends among the top five applications.

PlaySlime:Slime Simulator Game from Slime Simulator Studio saw a stable revenue pattern, peaking at around $2.9K in early March. Weekly downloads experienced a decline, starting from 3.7K at the quarter's onset and falling to 1.2K by the end. However, the game maintained a robust user base with weekly active users ranging from 24.9K to 27.4K.

Perfect Tidy by ABI GLOBAL LTD. experienced a decline in weekly revenue, starting at about $3.1K and ending at $1.3K. Downloads followed a similar downward trend, beginning at 64.9K and reducing to 15.4K. The app's active user count also decreased significantly from 151.3K to 103K over the quarter.

Diamond Painting ASMR Coloring from Crazy Labs demonstrated a modest increase in revenue, reaching $657 by the end of March. Downloads started at 1.5K, dropping to 460, while active users fluctuated, ending at 970.

Draw it by Kwalee Ltd showed a slight dip in revenue, averaging around $240. Downloads fluctuated, peaking at 12K in mid-February before stabilizing at 3.5K. Active users increased towards the end of the quarter, reaching 28.6K.

Finally, World of Slime Simulator Games from Solid Apps INC maintained a consistent revenue, peaking at $233. Downloads remained low, with a slight increase mid-quarter to 307. Active users also saw a decrease, ending at 307.

These insights are sourced from Sensor Tower, where more detailed analytics can be explored.